recruitment chatbot case study

An HR chatbot is a computer program designed to facilitate communication between employees and the human resource team of an organization. Such a bot can work as a virtual assistant, mimic human conversation and therefore help HR teams swiftly respond to the common employee or candidate’s queries. You can stay connected with your people 24×7, redefine employee engagement and improve job satisfaction with the best HR chatbot.

Also, if the applicant is struggling to make a good impression on the company or meet certain qualifications, Mya gives tips and guidance to candidates. Candidates often rank poor communication as their primary frustration after they’ve applied for a position, completed an interview, and even between job offer and on-boarding. AI chatbots can schedule second interviews, explain next steps, answer questions, and keep talent up to date on their hiring status. Companies are much less likely to lose candidates to offers from other organizations when they keep them in the loop. Chatbots can perform shipment tracking in logistics transportation better and faster.

Inappropriate algorithms or data

The Conditional Logic function allows you to hyper-personalize the application process in real-time. Simply put, when a field exists or equals something specific, you can contextualize the application experience based on the candidate’s answers. Seventeen (39%) survey respondents participated in a Q&A session out of a total of 58 participants who logged on for a Q&A session. Of these, 93% participated to learn more about the pain fellowship program and 87% to show interest in the program.

Future studies should consider prior notification to build trust and awareness with chatbots before sending recruitment messages, especially in individuals who have not previously used chatbots in research-related communication. Alternatively, individuals could be asked about their preferred mode of contact (eg, chatbot or telephone) and this information could be used to inform recruitment strategies tailored to their preferences. Train your AI HR chatbot with the frequently asked queries and offer quick responses every time. Automate the support tasks and ensure chat conversations are instant and effective. Let employees and candidates find answers to common questions swiftly and feel good about your organization.

Identify the Type of Chatbot (Or Branches within that Chatbot) You Want to Build

After determining what the user is searching for, the chatbot offers an answer that it feels is correct based on the available knowledge that was given. Through machine learning, the system “learns” the correct responses over time by examining past correct and incorrect responses. Recruiters can enter knock-out questions into the chatbot’s conversational flow to eliminate job seekers who do not fit the requirements for the job role, or if the job role they’re looking for doesn’t exist.

Over the last 10 years, most larger companies have posted jobs to job boards, with links to apply on a corporate career site. In most cases, 90% of the time, visitors don’t actually apply through this process. With an SMS / Text Messaging chatbot candidates are encouraged to provide their contact info and answer pre-screening questions. On the user side, chatbots look so simple, but if seen from the other side, chatbots are more complex than anyone might imagine. Using artificial intelligence, natural language processing, and more, the whole corporate and business side of society changes immensely.

Start typing and press enter to search

You will be responsible for sales prospecting, cold calling, sales demos, networking, relationship building and qualifying prospective clients across the Irish and UK market. If you’d like to know more about how AI and NLP-based software can improve hiring through intelligent resume parsing, automated interviews and much more, check out our article on NLP and the future of hiring in India. Recruitment chatbots, or any other software, cannot ever replace humans in hiring and HR. Their lack of true empathy, language barriers, and reliance on fixed algorithms means that a human employee will need to step in whenever there is a need to persuade, innovate, or make certain kinds of decisions. While a well-programmed recruitment chatbot will be more unbiased than any human, human bias must first be eliminated from the algorithms used to programme it and its data feeds.

recruitment chatbot case study

It communicates with job applicants (written or spoken) about vacancies, allowing them to ask questions related to the job opening and apply if they are interested in the role with just one click. Many staffing agencies and large recruitment firms started using this AI-powered talent acquisition tool to improve the candidate experience in the recruitment process. Their Q&A list has grown rapidly as unanswered user questions were quickly captured and managed by the team after Alma went live. Just like any fast-growing enterprises, one of the main challenges for the iMBA program is to scale its operations to help increasingly more students, both prospective and enrolled students, with limited resources. Moreover, there was not an effective way to understand the interests or needs of prospective students, for example, whether they are interested in a degree program or getting a course certificate. In short, chatbots are software that may or may not rely on AI to manage recruitment and communicate with users via a messaging interface 24/7.

How we championed ICICI bank in promoting their latest chatbot application

Organizational success is argued to depend on the social composition of employees (Breaugh 2013). In the broader context of Human Resource Management, the target of recruitment is to find the right person for the right job at the right time (Ashton and Morton 2005). Acquisition of new human resources typically takes place through external recruitment (Keller 2018). Common challenges in this process are settling the requirements and deciding the recruitment channels (Holm and Haahr 2019; Koivunen et al. 2019). Further, according to market research surveys, organizations’ top priorities in recruitment include acquiring candidates, engaging them during the recruitment process, and developing the employment brand (Bullhorn 2022). To the best of our knowledge, this is one of the first qualitative studies on the user experiences and expectations considering recruitment bots from the perspective of recruiters.

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Therefore, we are expected to see TARA or TARA-like AI chatbots being used in the future for bigger projects. Naturally, one cannot predict what the upcoming discoveries and progress will exactly look like. However, scientists” hopes for the future, as well as statistical predictions, can be expressed.


In 2020, we’ll see more and more companies surveying their candidates to accurately measure the candidates view of the recruiting experience, and this will be automated into the candidate workflow process. In the fall of 2017, for example, Marriott launched MC, a Marriott Careers chatbot for job seekers available through Facebook messenger. By asking questions of the chatbot, people can find out if Marriott jobs that fall in their skill set are available in their geographic area. They can also ask questions about the culture at different organizations within the brand.1 Most importantly, they can do it when they are commuting home from a job they are considering leaving, or over the weekend.

recruitment chatbot case study

Within the categories, we identified most promising themes and used focused coding to further identify the most interesting codes by relating them to other codes and themes. Finally, we arrived to set of codes and themes that captured a number of initial codes. The analysis was collaborative, multidisciplinary and iterative by nature. The coding process was conducted by the first two authors and was periodically challenged and enriched by the research team. In practice, we organized several meetings where we made clarifications on our categories and discussed the most promising themes and codes.

Improvised Solutions for Avanse’sRecruitment Strategies

It seems the hunger for timely answers and better communication beats the weariness of talking to a machine. Take an example for a real-life case study such as L’Oreal hiring bot. It’s living proof that chatbots in recruitment can not only help your business save time and money but also eliminate unconscious bias giving equal opportunities to applicants of all backgrounds. Alorica Philippines plays host to over a dozen unique Alorica sites, which collectively recruit thousands of candidates per year.

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When a candidate asks a question that Mya does not know the answer to, it is sent to a real person in the company to answer the question, save the question and answer to its database to learn from to answer it correctly next time. At this moment, personalized and unique replies to students’ questions and comments cannot be achieved due to the lack of information and resources. However, based on the feedback from students in the experiment conducted by Linnaeus University, these personalized replies are not required to have a positive impact.

Mobile Application

The result for recruiters means a higher-quality talent pool and more hire-ready candidates. The days of slow and robotic conversations with chatbots are long gone. Thanks to advances in artificial intelligence, natural language processing, and machine learning. Now, companies such as jobpal, have chatbots that can communicate in a human manner and offer contextual answers. We observed numerically (but not significantly) lower rates of answering the chatbot outreach among older individuals, women, and non-Whites. These findings suggest lower rates of acceptability of chatbots in some patient subgroups, which could further exacerbate differential enrollment in studies according to various sociodemographic characteristics.